I am a copywriter with a global career spanning 30+ years of multicultural, multinational, multimedia experience in conventional advertising.
Then, I went back to college.
I’ve done print, TV, radio, outdoor for over 30 years. And a teeny-weeny bit of digital.
I’ve been fortunate to have worked at some of the best agencies and collaborate with the finest talent. To create brand stories that have been successful across cultures and countries.
I’ve worked with multinationals, local businesses and one-person startups. Done multimedia campaigns and one-offs. For fmcg products and luxury brands. Banking and healthcare. Automobiles and electronics. Real estate, NGOs, and more.
I’ve won a few awards along the way. And loved every minute of my journey.
Then, I went back to college to learn about digital and social media advertising.
Now, I am in love with digivertising.
Experience
Creative Consultant | Copywriter
La Crosse, WI
2019 – Present
Creative Director
Blue Apple Advertising, Dubai
2010 – 2017
Creative Director
Partnership Advertising (VMLY&R), Dubai
2005 – 2010
Creative Director
Bates-Enterprise Advertising, India
2004 – 1996 and 1994 – 1989
Senior Copywriter
BBDO, Singapore
1994 – 1995
Senior Copywriter
Contract Advertising (JWT), Bombay
1987 – 1989
Copywriter
FCB-Ulka Advertising, Bombay
1985 – 1987
Trainee
JWT, Bombay
1985
Categories I have worked on.
Airlines • Automobiles • Banking • Electronics • Fashion • Food • FMCG •
Government Entities • Healthcare • Home Appliances • Lifestyle & Luxury • NGOs • Office Equipment • Property & Real Estate • Retail • Shopping Malls
Some brands I've worked with along the way.
Generał Motors • Daewoo Motors • Xerox • Sony • Samsung • TCL • Hitachi • Brita • Smile Train • Silk Air • Alliance Air • Tata Tea • Al Ain Water • Dubai Islamic Bank • Damac Properties • Burjeel Hospital • Medeor Hospital • Max Pharma • Dabur • Dubai Airport Freezone • Dubai Chamber of Commerce • Al Guhrair Mall • Rivoli Group • Baguette Express